Jeff Murl CPA, CGA - Principal
Jeff's business career started in 2001 following his graduation from UBC Sauder Business School with a Commerce degree in Finance, Jeff started working for a small investment firm as their stock trader, backoffice, bookkeeper, and courier. His introduction to small business involved doing everything like most small business owners and he quickly knew having a hand in every aspect of the business would be a theme going forward. He followed this with time at a currency trading firm in Geneva, Switzerland, and finally for an Investment firm back in Vancouver as a Mutual Fund Accountant.
In search of the diversity he found early in his career, Jeff worked for an Immigration Consultant firm designing business plans, before finally finding an opportunity of his own. In 2007, Jeff and a business partner opened their first restaurant, The District, in North Vancouver. This business developed into four separate concepts, developed from design through construction and operations, for 11 years. The skills learned as an entrepreneur cannot be summarized in a paragraph nor can they be taught in school. Through hardship, failure and success, he now has a thorough understanding of the business cycle from start up, to operations, and finally divesting, with lessons that can be applied to your unique situation. Like you, he's been through the ups and downs and has come through it with tools and resources to help others be successful.
Now as a Certified Professional Accountant, Jeff applies all the knowledge gained in his career to his own firm, Murl & Company. Serving a diverse client base of trades, professionals, retail and other small businesses, Murl & Company has been the vehicle for sharing the knowledge to date, and gaining the knowledge that will provide for the future.
Throughout his business career, Jeff has found balance through his commitment to ski instruction. Having obtained his CSIA Level 3, CASI Level 1, CADS Level 1 and Coach Level 1, he is currently training for the pinnacle of Canadian Ski Instruction, his CSIA Level 4. In the summer he rides bikes, gardens and enjoys spending time with his wife Zoe, a registered Physiotherapist.